Terms of Service

earmarkIQ

Last updated: 22 February 2026

Summary: earmarkIQ helps you understand your spending using Open Banking data. We provide insights and recommendations, not financial advice. You must be 18+ and a UK resident to use the app.

1. Agreement to Terms

By downloading, installing, or using the earmarkIQ mobile application ("the App"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree, do not use the App.

These Terms constitute a legal agreement between you and Caolan Preston, trading as earmarkIQ ("we", "us", "our"), registered in England.

2. Eligibility

To use earmarkIQ, you must:

3. Description of Service

earmarkIQ is a personal finance management tool that:

Important Disclaimer: earmarkIQ provides financial information and insights, not regulated financial advice. We are not authorised or regulated by the Financial Conduct Authority (FCA) to provide financial advice. You should consult a qualified financial advisor before making significant financial decisions. We do not guarantee that following our insights or recommendations will result in financial gain.

4. Accounts and Registration

4.1 Account Creation

You must register an account to use earmarkIQ. You agree to provide accurate, current, and complete information during registration and to keep your account information updated.

4.2 Account Security

You are responsible for maintaining the confidentiality of your login credentials. You agree to notify us immediately of any unauthorised access to your account. We are not liable for any loss arising from your failure to secure your account.

4.3 One Account Per Person

Each person may only maintain one earmarkIQ account. We reserve the right to terminate duplicate accounts.

5. Open Banking

5.1 Consent

By connecting your bank account, you consent to earmarkIQ accessing your transaction data through an FCA-regulated Open Banking provider. This access is read-only — we cannot initiate payments or modify your accounts.

5.2 Bank Authentication

You authenticate directly with your bank. We never receive, see, or store your bank login credentials (username, password, PIN).

5.3 Revoking Access

You can revoke Open Banking access at any time through:

Revoking access will limit the functionality of the App, as we will no longer receive updated transaction data.

5.4 Data Accuracy

We rely on data provided by your bank through Open Banking. We are not responsible for incorrect, delayed, or missing transaction data from your bank.

6. Subscription and Payments

6.1 Free Tier

earmarkIQ offers a free tier with limited features. Free features may change at our discretion.

6.2 Premium Subscription

Premium features are available through a paid subscription at £4.99/month (or such other price as may be displayed in the App at the time of purchase). Subscriptions are billed through Apple's App Store or Google Play.

6.3 Billing

6.4 Refunds

Refunds are handled by Apple or Google in accordance with their respective refund policies. We do not process refunds directly.

6.5 Free Trials

We may offer free trials of Premium features. At the end of a trial, your subscription will automatically convert to a paid subscription unless cancelled before the trial ends.

7. Marketplace and Affiliate Links

7.1 Third-Party Products

Our Smart Marketplace displays financial products from third-party providers (savings accounts, ISAs, insurance, energy deals, etc.). These products are provided by independent companies, not by earmarkIQ.

7.2 Affiliate Commissions

Some marketplace links are affiliate links. If you click through and sign up for a product, we may receive a commission from the provider. This does not cost you anything extra. Products are recommended based on relevance to your financial profile, not commission value.

7.3 No Endorsement

The inclusion of a product in our marketplace does not constitute an endorsement. You are responsible for reviewing the terms, conditions, and suitability of any financial product before signing up. We are not a party to any agreement between you and a third-party provider.

8. AI Features

8.1 AI Insights and Chat

earmarkIQ uses artificial intelligence to generate financial insights and power the chat feature. AI-generated content is for informational purposes only and should not be treated as professional financial advice.

8.2 Accuracy

While we strive for accuracy, AI-generated insights may contain errors, be incomplete, or not account for your full financial circumstances. Always verify important financial information independently.

8.3 No Liability

We are not liable for any financial decisions you make based on AI-generated content within the App.

9. Referral Programme

earmarkIQ may offer a referral programme where users can earn free Premium months by referring new users. We reserve the right to modify, suspend, or terminate the referral programme at any time. Abuse of the referral system (e.g., creating fake accounts) will result in account termination and forfeiture of rewards.

10. Acceptable Use

You agree not to:

11. Intellectual Property

The App, including its design, features, content, branding, and underlying technology, is owned by earmarkIQ and protected by intellectual property laws. You may not copy, modify, distribute, or create derivative works based on the App without our written permission.

Your financial data remains yours. We claim no ownership over your transaction data, goals, or other personal content.

12. Limitation of Liability

To the maximum extent permitted by law:

Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.

13. Service Availability

We aim to keep earmarkIQ available at all times but do not guarantee uninterrupted service. We may suspend the service for maintenance, updates, or circumstances beyond our control. We will try to give reasonable notice of planned downtime.

14. Account Termination

14.1 By You

You can delete your account at any time through Settings → Delete Account. Upon deletion, we will remove your data within 30 days in accordance with our Privacy Policy.

14.2 By Us

We may suspend or terminate your account if:

We will provide reasonable notice before termination unless immediate action is required.

15. Changes to Terms

We may update these Terms from time to time. Material changes will be communicated via email or in-app notification at least 14 days before taking effect. Continued use of the App after changes take effect constitutes acceptance of the new Terms. If you disagree with the changes, you should stop using the App and delete your account.

16. Governing Law and Disputes

These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

If you have a complaint, please contact us first at hello@earmarkiq.app. We will try to resolve any issues within 14 days.

17. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

18. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and earmarkIQ regarding the use of the App.

19. Contact

For any questions about these Terms: