Terms of Service

earmarkIQ

Last updated: 27 May 2026

These Terms of Service ("Terms") govern your use of the earmarkIQ mobile app and related services ("the Service"), provided by earmarkIQ Ltd, a company registered in England and Wales (Companies House number 17056081, registered office address: Flat 3, Ash Lodge, Northbourne Road, London, SW4 7DS, United Kingdom).

By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. Who we are

earmarkIQ Ltd ("earmarkIQ", "we", "us", "our") is an Appointed Representative of Finexer Limited (FCA firm reference number 925695) for the purposes of providing account information services under the Payment Services Regulations 2017. We are registered with the Information Commissioner's Office (ICO registration number CSN2001882).

You can contact us at: support@earmarkiq.app

2. The Service

earmarkIQ provides a personal finance app that aggregates transaction data from your connected bank accounts via Open Banking, analyses your spending, and surfaces insights, budgets, goals, and AI-powered guidance.

The Service is provided for personal informational purposes only.

3. Not financial advice

            Important: Nothing in the Service constitutes financial advice, investment advice, tax advice, or any other regulated financial advice.
        

The Service provides information, summaries, and general guidance based on your transaction data and your inputs. AI-generated content, including the "Ask IQ" feature, weekly briefings, and personalised insights, is informational only.

You should consult a qualified financial adviser, tax adviser, or other regulated professional before making any financial decisions. We are not liable for any decisions you make based on the Service.

4. Eligibility

To use the Service, you must:

Be at least 18 years old
Be a resident of the United Kingdom
Have the legal capacity to enter into binding contracts
Hold a UK bank account at a supported provider

5. Your account

You are responsible for:

Providing accurate registration information
Keeping your login credentials secure
All activity that occurs under your account
Notifying us promptly if you suspect unauthorised access

We may suspend or terminate accounts that breach these Terms, that we reasonably suspect are involved in fraud, or that are inactive for an extended period.

6. Open Banking and bank connections

We use Finexer Limited's Open Banking infrastructure to connect to your bank accounts. By connecting an account, you authorise us to retrieve transaction data, balances, and account information from your bank for the purposes set out in our Privacy Policy.

Bank connection consent lasts up to 90 days and must be renewed. You can disconnect an account at any time from within the Service.

We do not have, and do not seek, access to initiate payments from your accounts except where you explicitly authorise a payment through the Service's payment features.

7. Subscriptions and payment

The Service offers a free tier and paid subscription tiers (Plus, Pro, Unlimited). Subscription prices, message quotas, and feature inclusions are shown in the Service and on the App Store.

Subscriptions are billed through the Apple App Store and are subject to Apple's terms.

Auto-renewal: All paid subscriptions auto-renew unless cancelled at least 24 hours before the end of the current period
Cancellation: You can cancel at any time through your Apple subscription settings. Cancellation takes effect at the end of the current billing period
Refunds: Refund requests are handled by Apple in line with their policies. We do not issue direct refunds
Free trials: Where offered, free trials convert to paid subscriptions automatically unless cancelled before the trial ends
Price changes: We may change subscription prices for renewals with at least 30 days' notice

8. Acceptable use

You agree not to:

Use the Service for any unlawful purpose
Attempt to access another user's account
Scrape, copy, or extract data from the Service except through features explicitly provided
Reverse-engineer the Service or its underlying systems
Use the Service to harass, defraud, or harm others
Upload malicious code or interfere with the Service's operation
Resell or sublicense the Service

We may terminate access immediately for any breach of this clause.

9. AI features

The Service uses third-party large language models, including those provided by Anthropic, to generate insights, answer questions, and provide coaching. AI output may be inaccurate, incomplete, or out of date. You should verify any information you intend to rely on.

We do not guarantee the availability, accuracy, or fitness for purpose of AI-generated content.

10. Affiliate links and recommendations

The Service may display product recommendations or comparison links that include affiliate relationships. Where we earn a commission from a referral, we will disclose this within the Service.

Affiliate relationships do not affect our recommendations, which are based on factors stated in the Service. You should always do your own research before purchasing any financial product.

11. Intellectual property

All content, software, branding, and intellectual property in the Service belongs to earmarkIQ Ltd or its licensors. You receive a limited, non-exclusive, non-transferable licence to use the Service for personal, non-commercial purposes for the duration of your account.

12. Service availability and changes

We aim to keep the Service available but do not guarantee uninterrupted access. We may suspend the Service for maintenance, security, or other operational reasons.

We may add, remove, or change features at any time. Where a change materially reduces a paid feature, we will give reasonable notice.

13. Limitation of liability

To the maximum extent permitted by law:

We are not liable for any indirect, incidental, consequential, special, or punitive damages
We are not liable for financial losses arising from your use of, or reliance on, the Service
Our total aggregate liability to you in any 12-month period is limited to the greater of (a) the amount you paid us in subscription fees in that period, or (b) £100

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be limited by law.

14. Data protection

We process personal data in line with our Privacy Policy. By using the Service you acknowledge our data practices as described there.

15. Termination

You may close your account at any time from within the Service. We may terminate or suspend your account if you breach these Terms, if continued provision would be unlawful, or with reasonable notice for any other reason.

On termination:

Your access ends immediately
We retain or delete your data as set out in our Privacy Policy
Any outstanding subscription fees remain due
Clauses that by their nature should survive termination (including liability, IP, governing law) continue to apply

16. Changes to these Terms

We may update these Terms from time to time. The "Last updated" date at the top reflects the most recent version. For material changes, we will give reasonable notice through the Service or by email. Continued use of the Service after changes take effect constitutes acceptance.

17. Governing law

These Terms are governed by the laws of England and Wales. Any dispute will be subject to the exclusive jurisdiction of the courts of England and Wales.

18. Contact

Questions about these Terms: support@earmarkiq.app

earmarkIQ Ltd
Company number: 17056081
Registered office: Flat 3, Ash Lodge, Northbourne Road, London, SW4 7DS, United Kingdom