Open Banking · UK-first · AI-powered
Smart Money

Your salary,
actually working
for you.

earmarkIQ connects to your bank, analyses every pound you spend, and tells you exactly how to split your paycheck — so your money works before you touch it.

Coming to iOS & Android — mid-2026
FCA Regulated
Bank-Level Encryption
Open Banking
Free to Spend
£2.6k
89% discretionary
Monthly Income
£2,942
After tax
Price Creep
+£45/yr
5 subs increased
earmarkIQ dashboard showing paycheck allocation donut chart with £2.6k free to spend
Smart Allocation
Price Creep Detection
AI Advisor
Open Banking
Subscription Radar
Goal Tracking
Partner Finance
Pro Tools
Gamification
Marketplace
Anomaly Detection
Tax Suite
Weekly Briefing
Monthly Recap
Smart Allocation
Price Creep Detection
AI Advisor
Open Banking
Subscription Radar
Goal Tracking
Partner Finance
Pro Tools
Gamification
Marketplace
Anomaly Detection
Tax Suite
Weekly Briefing
Monthly Recap
How it works

Three steps to financial clarity.
Two minutes to set up.

No spreadsheets. No budgeting apps you'll abandon. Connect and let earmarkIQ do the thinking.

01

Connect in Seconds

Link your bank through Open Banking — Monzo, Starling, Barclays, HSBC and 50+ more. Secure access via Open Banking — we never see your password. Takes under 30 seconds.

earmarkIQ bank connection success screen via Open Banking
02

Get Your AI Profile

Our AI analyses months of spending data and builds your complete financial profile — your money personality, spending rhythm, danger zones, and quick wins. All in under 2 minutes.

earmarkIQ AI financial profile — The Feast or Famine Spender with spending stats
03

Watch Your Money Work

Track goals, catch subscription price creep, get weekly insights, and ask your AI advisor anything about your finances. Your money on autopilot.

earmarkIQ weekly insights with AI-powered financial advice
£528/yr
wasted on forgotten subscriptions by the average UK household
2 min
from download to your full AI financial profile
43%
of UK workers live paycheck to paycheck
10
pro financial tools, zero spreadsheets
"The average UK household wastes £528/year on forgotten subscriptions"
— Money Advice Service
"UK adults check their bank app 16 times per week"
— Visa UK
"43% of UK workers live paycheck to paycheck"
— PwC UK
Spending Analysis

See where every pound
actually goes.

earmarkIQ categorises every transaction automatically and runs a 7-type anomaly scanner in the background — catching spending spikes, new recurring charges, dormant accounts, duplicate services, lifestyle inflation, unusual merchants, and payday overspend. Get a weekly briefing, daily insights, and a financial health score. Compare the best UK budgeting apps →

  • Spending by category with expandable transaction lists
  • Payday spike detection — how much more you spend after payday
  • Weekend vs weekday spending comparison
  • 7-type anomaly scanner running continuously in the background
earmarkIQ spending chart with yearly bar graph, payday spike and weekend vs weekday insights
Subscription Radar

Catch price creeps
before they cost you.

Tracks every subscription and recurring bill. Flags price increases the moment they happen, spots duplicate charges, and alerts you before contracts renew. Read our complete UK subscription tracking guide →

  • Price increase alerts with old vs new amount and annual impact
  • Duplicate charge detection
  • Daily habit tracking (coffees, lunches) with estimated monthly cost
The average UK household wastes £528/year on forgotten subscriptions.
earmarkIQ bills and recurring with subscription audit and £840/yr potential savings
AI Allocation

Your paycheck,
optimised by AI.

When you get paid, earmarkIQ splits your salary into bills, savings, investments, and guilt-free spending — then actually moves the money for you via Open Banking Payment Initiation. The AI adapts to your spending patterns, upcoming bills, and financial goals. See how to budget your salary in the UK →

  • AI-optimised allocation: Bills, Savings, Investments, Discretionary
  • Visual donut chart with free-to-spend amount in the centre
  • Payday countdown with automation rules
  • Payment Initiation — money moves between your accounts with consent
earmarkIQ dashboard with donut chart showing £2.6k free to spend and paycheck allocation
AI Advisor

Ask anything about your
money. Get real answers.

Ask IQ has persistent memory, remembers every conversation, and knows your transactions, bills, and goals. Ask "Can I afford a holiday?" or "How can I save £200 this month?" and get specific, actionable answers from 12+ agentic tools — not generic advice.

  • Persistent memory across conversations with full transaction context
  • 12+ agentic tools: spending lookup, budget check, goal progress, tax estimate, and more
  • Exportable AI reports as branded PDFs
  • 5 free messages/day — up to 500/month on premium plans
earmarkIQ Ask IQ AI chat with suggested prompts for spending, budgets, and savings
Goal Tracking

Set it. Track it.
Hit it.

House deposit, emergency fund, holiday, debt payoff — earmarkIQ tracks your progress and suggests how to get there faster with AI-powered budget recommendations that learn from your spending.

  • 6 preset goal types with progress bars and deadlines
  • AI budget suggestions based on 3 months of spending data
  • Partner goals with shared tracking and split contributions
  • Milestone celebrations with shareable progress cards
earmarkIQ goals with house deposit tracking, partner goals, and budget categories
Smart Marketplace

Recommendations that
actually fit your life.

earmarkIQ analyses your spending and recommends financial products that genuinely save you money — better savings rates, cheaper energy, smarter investments. Every recommendation explains WHY it's right for you, based on your data.

  • AI-prioritised recommendations with personalised reasoning
  • Savings accounts, credit cards, investments, energy, broadband, pensions
  • Affiliate-funded — the app is free because partners pay us, not you
earmarkIQ marketplace with Chase, Chip, and Marcus savings accounts ranked by AI
Plan

10 financial tools,
zero spreadsheets.

Everything you need to plan your financial future — from modelling a salary raise to mapping your fastest route out of debt. All powered by your real spending data.

🔮
What-If Simulator
Model salary changes, new expenses, investment returns — monthly, annual, and 5-year projections
💳
Debt Payoff Planner
Avalanche vs Snowball with debt-free date
🧾
Tax Optimiser
Full UK tax suite: income tax bands, NI, pension optimiser, ISA tracker, student loan, salary sacrifice, marriage allowance
💰
Raise Calculator
Exact take-home after a salary increase
📈
Net Worth Tracker
Assets, debts, mortgage equity, LTV ratio, and trend chart
📊
Investment Calculator
Project growth with compound interest
🎯
Risk Profile Quiz
6 questions to find your investor profile
🔍
Subscription Audit
AI-detected overlaps and cancellations
🛡️
Bill Health Check
Compare utilities and insurance deals
🧠
Financial Quizzes
Learn and earn XP
earmarkIQ investments calculator with ISA projection chart showing 20-year compound growth
Partner Finance

Manage money
as a couple.

Invite your partner and get a combined view of your finances. Shared budgets, joint goals, split bills — all while keeping your personal accounts private. How couples manage money together →

  • Invite via unique partner code
  • Combined spending view with household toggle
  • Shared budgets and joint goals with split tracking
Gamification

Get rewarded for smart
money moves.

Earn XP for every positive financial action — checking your spending, completing challenges, taking quizzes, hitting savings goals. Level up, maintain streaks, and get a Wrapped-style monthly recap of your financial highlights.

  • XP for actions: AI chat, categorise spending, complete challenges, take quizzes
  • Named levels with progress bars (Saver, Builder, Strategist...)
  • Weekly spending streaks with milestones
  • Monthly & Annual Recap — swipeable summary cards with spending personality, top categories, shareable highlights
2
Level 2 — Saver
+30 XP this week
190 / 300 XPLevel 3
🔥5 day streak2 to milestone
🚫 No-Spend Days
+15 XP
🍳 Cook More, Spend Less
+20 XP
Home Barista Week
+30 XP

Ready to take control of your money?

Join UK professionals already on the waitlist — be first when earmarkIQ launches.

Join the Waitlist
Pricing

Simple Pricing

Start free. Upgrade when you're ready.

Free
£0 /forever
  • Bank connection & spending analysis
  • AI paycheck allocation
  • 5 AI messages per day
  • Weekly insights
  • 1 What-If scenario
  • Gamification & XP
Get Started Free
Most Popular
Plus
£4.99 /month
  • Everything in Free, plus:
  • 50 AI messages per day
  • Daily insights
  • All What-If scenarios
  • Advanced budget suggestions
  • 10 AI reports per month
Go Plus
Pro
£9.99 /month
  • Everything in Plus, plus:
  • 200 AI messages per day
  • All pro tools & tax suite
  • Detailed debt payoff strategies
  • Unlimited AI reports
  • Payment Initiation (PIS)
Go Pro
Unlimited
£14.99 /month
  • Everything in Pro, plus:
  • 500 AI messages per day
  • Priority support
  • Early access to new features
  • Partner Finance mode
  • Monthly & Annual Recap
Go Unlimited
Refer 3 friends → Plus free forever
Security & Trust

Your money data is sacred.
We treat it that way.

earmarkIQ uses the same Open Banking infrastructure trusted by millions of UK bank customers.

Biometric Authentication

Face ID and Touch ID keep your data behind your face or fingerprint.

FCA Regulated

Open Banking through Finexer Ltd (firm ref 925695).

256-bit Encryption

All data encrypted in transit and at rest — bank-level standard.

Open Banking & PIS

Read your accounts securely via AIS. Move money between your own accounts via PIS — only with your explicit consent each time.

Auto-Lock

App locks after 2 minutes of inactivity and when backgrounded.

Your Data, Your Control

Delete your account and all data at any time from Settings.

For Investors

Building the financial operating
system for the UK.

Open Banking × AI × Affiliate commerce — a high-margin, data-driven fintech with multiple revenue streams.

💰
Affiliate Revenue Engine
AI-powered product recommendations drive high-intent conversions. Users matched to savings accounts, ISAs, and investments based on actual spending data.
£25k–£150k+
Target earner range per user
📊
Viral Product Mechanics
Money Personality profiles, spending rhythms, and "Could you save?" insights are inherently shareable. Every insight card is a potential viral moment.
B2C → B2B
Bottom-up adoption strategy
🧠
AI-Native Architecture
Built on Claude AI with Open Banking data. The system gets smarter with every user — detecting patterns, predicting overspend, personalising recommendations.
2 min
Download to full financial profile
🇬🇧
UK-First Market
The UK has the world's most mature Open Banking ecosystem. 7.5m+ users already connected. Purpose-built for this regulated, trust-first market.
7.5M+
UK Open Banking users

Ready to make your
salary work harder?

Join the waitlist and be first to know when earmarkIQ launches. Early members get lifetime premium access.

No spam. We'll only email you about launch updates.